This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.
- Account Manager (Advertising)
- Marketing and Communications Manager
- Marketing Manager
|Qualification name:||BSB52415 Diploma of Marketing and Communication|
|Assessments:||Case studies, portfolio, reports, short-answer questions, video/audio recording|
|Awarded by:||Australian Institute of Vocational and Technical Education (AIVTE) RTO ID: 31717 CRICOS Provider Code: 03327G
|Course Fees:||Our friendly Course Advisors can provide details about course fees and payment options. Contact us today on +61 1300 656 693 to discuss your choices, chat with us online, or send us a message.
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- Students must be 18 years of age or over;
- Students are required to provide evidence to demonstrate English Language competence by any of the following:
- Completing the our Language Literacy and Numeracy test.
- Providing evidence of English language skills test (IELTS or equivalent)
- Satisfactorily complete a pre-training review interview to determine academic suitability for the chosen course.
Total number of Units of Competency = 12
- 3 core units
- 9 elective units
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBADV503 Coordinate advertising research
BSBADV507 Develop a media plan
BSBMKG510 Plan e-marketing communications
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBLDR502 Lead and manage effective workplace relationships
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